This Friday, Naberezhnye Chelny became the main attraction for thousands of active, creative, and athletic young people. From 4:00 PM until late in the evening, the avenue from Chulman to the city Maidan turned into a continuous zone of drive: more than 20 interactive venues, technical shows, patriotic campaigns, and performances by stars brought together thousands of Chelny residents and guests.
The festive program opened with the "Youth Quarter," where residents and guests of the city got acquainted with the work of entertainment, sports, and career guidance zones. The Mayor of the city Nail Magdeev, deputies of the State Duma of the Federal Assembly of the Russian Federation Alfiya Kogogina and Mikhail Kiselev, Deputy Head of the Federal Agency for Youth Affairs (Rosmolodezh) Denis Ashirov, and Minister of Youth Affairs of the Republic of Tatarstan Azat Kadyrov got acquainted with the work of the interactive venues.
The main artifact of the holiday was the "Horse-Fire" – a unified symbol of Youth Day and the manifesto of youth in the Russian Federation in 2026. A novelty this year was the cyberspace zone, which hosted a phygital tournament in laser tag and Counter-Strike, combining real combat scenarios at the training ground with virtual competitions. Guests were also welcomed by a cyber-football venue. Fans of active recreation appreciated the extreme sports festival with competitions in BMX, skateboarding, and scootering, where participants were awaited by spectacular performances and prizes from the organizers.
In the Year of Military and Labor Valor in the Republic of Tatarstan, special attention was drawn to patriotic venues: "Dialogues with Heroes" and a humanitarian aid collection point, where everyone could try out unmanned aerial vehicle control simulators. The career guidance direction was represented by the "Work in Chelny" campaign from city enterprises: at master classes, guests tried themselves in the role of a painter, welder, assembled household appliances, and took VR tours of factories.
For the youth, a "Squad Style" quest was organized along the lines of the Russian Student Squads, and for schoolchildren – the "Cup of the First 2026" quest game and the "Barsik-quest." In the "Native and Beloved" tent, parents together with their children created handmade items. Throughout the avenue, youth and national photo zones and a zone dedicated to the 400th anniversary of Naberezhnye Chelny were operating.
Traditionally, great interest was aroused by the "Auto Sound" venues, where more than 30 participants from different cities demonstrated the capabilities of audio systems, and an automotive and motorcycle exhibition with the participation of the "Night Wolves," "Top Cars NCh," "Muscle Car," "Pokatushka 4x4" clubs, a retro club, and the Naikom Technocity. Guests enjoyed taking pictures with "КАМАЗ" model range vehicles. The "Night Wolves" bikers held a preventive venue for teenagers called "Course on Safety" with a review of traffic rules and first aid rules.
At 6:00 PM, the celebration at the Maidan continued with a bright technical show. Fans of extreme sports were impressed by the freestyle motocross program with spectacular stunts, followed by a parade of motorcycle and car clubs, presenting modern equipment.
The stage production was built in several thematic blocks reflecting the history and achievements of the city. The culmination of the evening was a large-scale flash mob initiated by the "Movement of the First" and active residents, which symbolically passed the baton of preparation for the main anniversary.
The Mayor of the city Nail Magdeev, State Duma deputies Alfiya Kogogina and Mikhail Kiselev, Deputy Head of Rosmolodezh Denis Ashirov, and Minister of Youth Affairs of the Republic of Tatarstan Azat Kadyrov addressed the youth with welcoming words. Each of them congratulated the young Chelny residents, emphasizing the importance of their contribution to the development of the city and the country.
In a solemn atmosphere, Nail Magdeev and invited guests presented well-deserved awards to activists and leaders of the city's youth policy. A bright musical accent of the holiday was the performances of young talented artists of the city – winners of creative contests and festivals.
The holiday continued with the performance of invited stars. The headliner of the evening was the famous Russian singer, TV presenter, and film actress Maria Boiko, performing under the pseudonym MIA BOYKA. Her energetic hits ignited the audience and created a truly festive mood.
The musical baton was picked up by a disco from the information partner – the "STV-Media" holding and ENERGY radio, with professional DJ from Moscow Alexander Egorov at the console, who kept the dance floor moving until the very end.
A bright conclusion to the evening was a grand festive fireworks display that lit up the sky over the Pribrezhny Park and gave all those present a sea of emotions.
After the celebration, buses of the MUP "City Transport" took guests to nine destinations.
See all photos from the holiday in the VK group "Administration of the city of Naberezhnye Chelny".